Facebook is one of the world’s largest social media platforms, with close to a billion users. And it’s all about sharing and community. That’s why there’s a lot of potential for building your own personal brand. Setting up a Facebook page is like shifting into a higher gear. It moves you along faster by creating opportunities for promoting yourself and your book that you can’t get anywhere else. It gives you the chance to get your ideas before the kinds of people who would actually be interested in them. This is the power of Facebook, to leverage communities of people for the purpose of promoting yourself and your book.
Facebook is a great tool for marketing yourself and your work. Not only does it help to bring awareness, but it provides endless opportunities for sharing unique content and helping people engage with it. You can share photos, videos or free content from your book. You can also create fun promotions to help people engage your brand and run Facebook ads to increase that engagement. The possibilities are endless, and with a little imaginative ingenuity, you can begin building a tribe around your brand. This tribe is your audience, the particular group of people who love what you’re doing and will always want to keep up with you.