Today, we are discussing brand and we answer the question, “What is a brand?” Next, we will tackle the question, “How do I—as an author—build a brand?” For now, let’s get into the nitty-gritty of understanding better what a brand truly is.
Take a moment to think of all of the corporate brands you see on a daily basis. Jot them down. For me, some of my favorites come quickly to mind: Starbucks, Target, Trader Joe’s, and Brooks running shoes. Did each brand you wrote down elicit a particular response from you? Mine did.
And there you have it.
Oftentimes, we think of brands solely as the external advertising we are bombarded with on a daily basis. And yet, we as consumers experience these brands far beyond logos, ads, billboards, and marketing campaigns. The brands are the full experience of all of those listed combined, and then some.
A brand is the essence of the product, person, or company being marketed; it is also what the consumer expects of all of the above. That essence, and those expectations, cause consumers to respond, either positively or negatively, to the brand itself.
So, how does all of this relate to you as an author? Think about how you are currently reaching your readers. Do you have a website? Do you have social media accounts like Facebook, Twitter, Intagram, Pinterest, or Google+? Are you writing a book?
All of these components, and how you communicate through them, build up your image as a person and as an author. And that is your brand. All of it. Combined.
Did you have a brand and you didn’t know it? Now that you know it, let’s discuss a little further how to build that brand. If you didn’t, but you’re ready to give it a shot, join us.