Choosing The Right Kind Of Facebook Page

As an author, you want to maximize your ability to connect with people around your work. Facebook makes it easy by allowing you to create different kinds of pages to promote yourself and your books. In addition to a personal profile page, which you will need to create in order to create other types of pages, there are two author-specific options: an author page and a book page. We’ll take a look at the benefits of each and how to set them up.

Personal Profile Page

First is a basic profile page, which you must have anyway in order to set up any additional pages. You can learn how to set up a basic profile page here. You’ll probably want to use your personal profile page to connect just with your friends and family. This way, you won’t be spamming them with all your book or author related updates.  That’s why you should also consider creating a dedicated author page just for your fans or for those who might be interested in your work.

Author Page

Here is an example of an author page. It functions exactly as a personal profile page, but it is dedicated to you and your work as an author. The red circle indicates how this type of page is identified.

This page would be reserved for posting all content related to your books and for interacting with your fans. In addition to maintaining separate presences on Facebook, the benefits of having a page include access to analytics, the ability to run all kinds of promotions, the ability to have others manage the page for you and the ability to run ads to promote posts or get likes on your page.

Book Page

A book page is exactly like an author page, but it promotes a particular book you’ve written or published. All the content you post here will relate to book and the community you want to build around it. In addition to maintaining separate presences on Facebook, the benefits of having a page include access to analytics, the ability to run all kinds of promotions, the ability to have others manage the page for you and the ability to run ads to promote posts or get likes on your page. Here’s an example of a book page. The red circle shows how this type of page is identified.

 

Why You Need a Facebook Page

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